Consumer testing

Karsten Kramer Vig

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Forbruger- og markedstest

Consumer testing

At Danish Technological Institute we offer consumer testing of food products and non-food products. We carry out Central Location Test in accredited sensory test centre in Aarhus, the second largest city in Denmark. Preparation kitchen and storage facilities are also according to international standards. Tests in other locations are done using our mobile taste booths (PAPI). Quantitative consumer tests are also carried out as Hall-test and Home-Use-Test.

The test results will be presented in a written report in Danish or English and comprises always conclusions and recommendations. For tests where we only deliver the fieldwork the data will be delivered electronically and for open-ended questions the coded tables will be translated. Presentation in English.

For qualitative tests the report will be translated into English.

Quantitative and qualitative tests?

Quantitative consumer and market tests

Specialised in sensory consumer testing of food and non-food products. We take the full project or deliver the fieldwork as subcontractor or for companies own analyses.

  • Consumer Acceptance test (Liking) and consumer preference test
  • Concept test
  • Observation studies of packaging for functionality and usability
  • Design and packaging test. Eye-tracking and effect interview
  • Desired Outcome: survey of importance and satisfaction ratios of product attributes (explorative)
  • Napping and Free Sorting medthods

Qualitative tests

Qualitative test and surveys in early stages of product development.

  • Focus group interview
  • In-depth interview
  • Moodboards

Collaboration

  • We collaborate with institutes and agencies within ESN (esn-network.com) and agencies abroad

ESN

Facts about sensory consumer testing at Danish Technological Institute:

  • Own consumer data base in Aarhus, samå
  • Central Location Test (CLT), Hall-test, Hjemmetest (HUT): Base in Aarhus (CAPI), test in all cities with mobile booths (PAPI)
  • Facility and training (ISO-standard, accredited by DANAK)
  • Experienced in FMCG non-food testing (haptics and functionality)