Consumer testing

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Maja Krogsøe Skou

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Maja Krogsøe Schou consumer test expert clt hut focus group box test

Consumer testing

Consumer testing and field work at the Danish Technological Institute

Tailored solutions for product testing and consumer insights

At the Danish Technological Institute, we specialize in delivering high-quality consumer testing and fieldwork to provide deep insights into Danish consumer preferences and behaviors. Whether you need product comparisons, prototype testing, concept testing, or online surveys, we offer a full range of services tailored to your unique needs.

Why choose us and our facilities?

Expertise in fieldwork and consumer testing:

With decades of experience, we are experts in conducting both qualitative and quantitative consumer research

State-of-the-art facilities:

  • Consumer laboratory: 24 ISO 8589-standard sensory tasting booths for controlled testing.
  • Preparation kitchen: a professional preparation kitchen with skilled staff to ensure optimal product handling.

Tailored solutions for your needs:

Whether you require consumer sensory testing in sensory tasting booths, central location tests (CLT), home-use tests (HUT), or focus group interview, or online surveys, we tailor our services to suit your specific project requirements.

Comprehensive service and confidentiality:

From recruitment to final data delivery, we handle every step of the process with professionalism and full confidentiality.

Our consumer panel

Our dedicated consumer panel consists of over 5,500 individuals, reflecting diverse demographics and backgrounds. This ensures representative insights into Danish consumer behavior. If your project requires specific participant profiles, we can recruit additional participants to meet your criteria.

Our testing location is in Aarhus, Denmark’s second-largest city. Aarhus is a vibrant university city with a diverse population, combining urban consumers with individuals from surrounding countryside areas. This makes Aarhus an excellent location for obtaining representative insights from Danish consumers.