Strategies

Animal welfare is a crucial component of sustainable production. By enhancing animal welfare standards, your company can move towards greater sustainability.

With our extensive expertise and years of experience in animal welfare, we are well-equipped to help you establish a solid foundation for your animal welfare strategy—a key factor in achieving more sustainable production practices.  

How do you communicate your focus on animal welfare to the consumer?

As consumers are increasingly aware of animal welfare challenges in animal production and consequently demand products from animals that are produced in an ethically responsible manner, companies have an increased incentive to brand themselves on a high level of animal welfare. This includes, among other things, having a clear position on key animal welfare issues, being transparent about animal welfare policies and strategies, and implementing animal welfare audits either at their own production facilities or at their suppliers' production facilities.

By having a business and communication strategy for animal welfare, a company can differentiate itself from competitors in the market and thereby increase profits through an improved brand image.

We can help you futureproof your company and production by ensuring that your brand is associated with good animal welfare by assisting with:

• Developing and formalizing an animal welfare strategy based on your goals and visions
• Implementing the strategy at an operational level including requirements to suppliers regarding handling of animals
• Helping you respond to current and future critical questions regarding animal welfare
• Developing communicational material about your strategy and exemplifying how it makes a difference

Decades of providing state of the art on animal welfare

At Danish Technological Institute, we focus on the combination of evidence-based knowledge and technical insight to develop technical solutions that benefit both the animals and the slaughterhouse. Here is a selection of our recent research. Please feel free to contact us if you need more information.

Read more: Animal welfare in front of research